Introduction

Suning.com, a member of the Fortune Global 500, is the top retailing company in China. In the past 30 years, Suning is always user- centered and working on smart O2O retailing, effectively solving the problems of retailer, suppliers and multiple issues of users’ demands. By the end of 2020H1, Suning has 602 million registered members. As a retailing company that has both online and offline channels in China, our revenue has achieved 149 billion Yuan in 2016, 188 billion Yuan in 2017, 245 billion Yuan in 2018, and 269 billion Yuan from 2019.

Our company has comprehensive O2O integration of the digital scenes as a retailer. Customers can interact with the company through suning.com, Suning APP, WeChat mini programs and different types of self-owned and franchise physical stores. Benefiting from the success of O2O, our company has the largest omni-channels market shares of electronic appliance in 2020 H1(data from China Home Appliance Institution and China Home Appliance Data Center). Additionally, in 2019 our company acquired Wanda Department Store and Carrefour China, diversifying the products categories of FMCG and strengthening ability of products and inventory management. In order to better serve customers, our company has outstanding integrated capability of storage and delivery and nationwide delivery sites, equipped with self-built IT system. In the next decade, Suning will continuously empower its unique value of scene, supply chain, logistics, and finance to the industry and fulfill the social responsibility.

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